{"id":2263,"date":"2026-01-23T15:05:05","date_gmt":"2026-01-23T14:05:05","guid":{"rendered":"https:\/\/www.so-graphistefreelance.lu\/?post_type=sographiste-project&#038;p=2263"},"modified":"2026-01-23T15:08:12","modified_gmt":"2026-01-23T14:08:12","slug":"plans-daction-nationaux-mega","status":"publish","type":"sographiste-project","link":"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/plans-daction-nationaux-mega\/","title":{"rendered":"Plans d&#8217;action nationaux &#8211; MEGA"},"content":{"rendered":"\n<div class=\"wp-block-ttf-sographiste-content-hero has-visual is-style-black\"><div class=\"ttf-sographiste-content-hero__content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 904 500\" preserveAspectRatio=\"none\" class=\"ttf-sographiste-content-hero__shape\"><defs><linearGradient id=\"a\" x2=\"1\" y1=\".5\" y2=\".5\" gradientUnits=\"objectBoundingBox\"><stop offset=\"0\" stop-color=\"#f6b0b4\"><\/stop><stop offset=\"1\" stop-color=\"#ac79b3\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#a)\" d=\"M-369 0s33 20 59 63 45 109 6 203c-29 67-54 114-68 150-25 63-26 84-26 84h-788V0h817\" transform=\"translate(1186)\"><\/path><\/svg><svg class=\"ttf-sographiste-content-hero__shape is-style-vertical\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 130\" preserveAspectRatio=\"none\"><defs><linearGradient id=\"lg\" gradientUnits=\"userSpaceOnUse\" x1=\"-8.43%\" y1=\"86.51%\" x2=\"108.43%\" y2=\"13.49%\"><stop stop-color=\"#f6b0b4\"><\/stop><stop offset=\"1\" stop-color=\"#ac79b4\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#lg)\" d=\"M0 0v122.4c1.97.79 4.06 1.59 6.37 2.38 14.48 4.98 37.33 7.34 69.28.9 8.71-1.73 17.46-2.81 24.35-4.3V0Z\"><\/path><\/svg><div class=\"ttf-sographiste-content-hero__body\">\n<div class=\"wp-block-buttons is-nowrap is-layout-flex wp-container-core-buttons-is-layout-8f761849 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-back\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nos-projets\/\">Retour<\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Plans d&#8217;action nationaux<\/p>\n\n\n\n<p class=\"has-playfair-font-family wp-block-paragraph\"><mark style=\"background-image:linear-gradient(90deg, rgb(172,121,180) 0%, rgb(246,176,180) 100%)\" class=\"text-gradient\"><mark style=\"background-image:linear-gradient(90deg, rgb(172,121,180) 0%, rgb(246,176,180) 100%)\" class=\"text-gradient\">\u00e9galit\u00e9 entre les femmes et les hommes, violences fond\u00e9es sur le genre, droits des personnes LGBTIQ+<\/mark><\/mark><\/p>\n<cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Rapports<\/mark><\/cite><\/blockquote>\n<\/div><\/div><div class=\"ttf-sographiste-content-hero__media\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_image_hero_4064x1658-2-scaled.jpg\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_image_hero_4064x1658-2-150x150.jpg 150w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_image_hero_4064x1658-2-300x122.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_image_hero_4064x1658-2-350x100.jpg 350w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_image_hero_4064x1658-2-1024x418.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_image_hero_4064x1658-2-scaled.jpg 2560w\" sizes=\"100vw\" alt=\"\" style=\"object-fit:cover;object-position:50% 85%\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-project-meta is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-65472f6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-1\">Client <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Minist\u00e8re de l&#8217;\u00c9galit\u00e9 des genres et de la Diversit\u00e9 (MEGA)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-3\">Year <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">2025<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-5\">Ce que nous avons fait <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Conception de la ligne graphique et du format<br>Mise en page<br>Illustrations<br>Gestion en impression<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-65472f6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Brief<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le\u00a0Minist\u00e8re de l\u2019\u00c9galit\u00e9 des genres et de la Diversit\u00e9 (MEGA)\u00a0devait produire trois\u00a0plans d\u2019action nationaux\u00a0portant sur des th\u00e9matiques majeures : l\u2019\u00e9galit\u00e9 entre les femmes et les hommes, les violences fond\u00e9es sur le genre et la promotion des droits des personnes LGBTIQ+. Ces documents, riches et denses, devaient \u00eatre\u00a0clairs, lisibles et facilement navigables, aussi bien en version digitale qu\u2019imprim\u00e9e.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons d\u00e9fini une\u00a0ligne graphique et un format communs\u00a0aux trois plans d\u2019action, d\u00e9clin\u00e9s en\u00a0PDF digital et en version print. L\u2019originalit\u00e9 du dispositif repose sur la cr\u00e9ation d&#8217;onglets, permettant d\u2019identifier imm\u00e9diatement les grandes parties et de naviguer rapidement d\u2019un chapitre \u00e0 l\u2019autre, aussi bien sur le support print que digital. L\u2019ensemble s\u2019inscrit dans le respect de la\u00a0charte graphique du MEGA, avec des couleurs vives et vari\u00e9es, ainsi que des illustrations\u00a0color\u00e9es, inclusives et ludiques, au service de contenus exigeants mais accessibles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1472\" height=\"728\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1472x728.jpg\" alt=\"\" class=\"wp-image-2265\" style=\"width:1180px\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1472x728.jpg 1472w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1472x728-300x148.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1472x728-1024x506.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1472x728-768x380.jpg 768w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact\"><div class=\"wp-block-ttf-sographiste-content-zoomable-gallery\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" data-id=\"2269\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_1.jpg\" alt=\"\" class=\"wp-image-2269\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_1.jpg 728w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_1-300x300.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_1-150x150.jpg 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" data-id=\"2273\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_2.jpg\" alt=\"\" class=\"wp-image-2273\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_2.jpg 728w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_2-300x300.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_2-150x150.jpg 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" data-id=\"2277\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_3.jpg\" alt=\"\" class=\"wp-image-2277\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_3.jpg 728w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_3-300x300.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_3-150x150.jpg 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" data-id=\"2281\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_4.jpg\" alt=\"\" class=\"wp-image-2281\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_4.jpg 728w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_4-300x300.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/MEGA_PAN_mockup_1728x728_4-150x150.jpg 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-narrow\"><\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-theme\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mega.public.lu\/fr\/publications.html\" target=\"_blank\" rel=\"noreferrer noopener\">Consulter les rapports<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact is-pattern-project-related-items\">\n<h2 class=\"wp-block-heading\">Ces projets pourraient <mark style=\"background-image:linear-gradient(90deg, rgb(246,176,180) 0%, rgb(172,121,180) 100%)\" class=\"text-gradient\">\u00e9galement vous int\u00e9resser&#8230;<\/mark><\/h2>\n\n\n<div class=\"sographiste-project-grid wp-block-ttf-sographiste-content-query-grid\">\n<div class=\"wp-block-query sographiste-project is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-1238 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-editorial\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/rapport-annuel-2022\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/10\/Raiffeisen_rapport_annuel_1-1024x731.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Rapport annuel 2022 \u2013 Banque Raiffeisen\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/10\/Raiffeisen_rapport_annuel_1-1024x731.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/10\/Raiffeisen_rapport_annuel_1-300x214.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/10\/Raiffeisen_rapport_annuel_1-768x549.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/10\/Raiffeisen_rapport_annuel_1-1536x1097.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/10\/Raiffeisen_rapport_annuel_1-2048x1463.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Rapport annuel 2022 \u2013 Banque Raiffeisen<\/h2><\/div>\n\n<\/li><li class=\"wp-block-post post-1589 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-campagnes-publicitaires sographiste-project-category-web-digital\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/1589\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"725\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-1024x725.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"&#8220;Les d\u00e9cisions qui comptent\u2026&#8221; \u2013 Swiss Life Global Solutions\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-1024x725.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-300x212.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-768x544.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-1536x1087.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-2048x1449.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">&#8220;Les d\u00e9cisions qui comptent\u2026&#8221; \u2013 Swiss Life Global Solutions<\/h2><\/div>\n\n<\/li><li class=\"wp-block-post post-2243 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-editorial sographiste-project-category-video-motion-design\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/panorama-2024-house-of-sustainability\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/HoS_panorama_image_hero_4064x1658-1-1024x418.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Panorama 2024 &#8211; House of Sustainability\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/HoS_panorama_image_hero_4064x1658-1-1024x418.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/HoS_panorama_image_hero_4064x1658-1-300x122.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/HoS_panorama_image_hero_4064x1658-1-768x313.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/HoS_panorama_image_hero_4064x1658-1-1536x627.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/HoS_panorama_image_hero_4064x1658-1-2048x836.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Panorama 2024 &#8211; House of Sustainability<\/h2><\/div>\n\n<\/li><\/ul><\/div>\n<div class=\"column-sizer\"><\/div><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-theme-before\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nos-projets\/\">Portfolio<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-project-meta is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-65472f6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-7\">Client <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">Banque Raiffeisen<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-9\">Year <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-10 wp-block-paragraph\">2023 <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-11\">Ce que nous avons fait <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\">Conception visuelle et textuelle<br>D\u00e9clinaison des supports print et digitaux<br>Cr\u00e9ation du filtre Instagram et Snapchat<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-65472f6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Brief<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Concevoir une campagne \u00e0 base de l\u2019IA qui met en avant le pr\u00eat \u00e9tudiant avec une volont\u00e9 claire et transparente de montrer l\u2019utilisation de l\u2019IA. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de renforcer le fait que les visuels de campagne ont \u00e9t\u00e9 cr\u00e9\u00e9s avec l\u2019IA, nous avons int\u00e9gr\u00e9 le mot cl\u00e9 du prompt Midjourney \u00ab \/imagine\u2026 \u00bb qui permet justement de g\u00e9n\u00e9rer les images. Il y a \u00e9galement un jeu de mots puisqu\u2019on invite les jeunes \u00e0 \u00ab \/imaginer\u2026 \u00bb devenir les h\u00e9ros\/l\u2019h\u00e9ro\u00efnes de leur propre vie gr\u00e2ce au pr\u00eat \u00e9tudiant, qui va contribuer \u00e0 la r\u00e9alisation de leurs projets<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact\"><div class=\"wp-block-ttf-sographiste-content-zoomable-gallery\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/localhost:4034\/wp-content\/uploads\/2024\/01\/pexels-david-selbert-6468167.jpg\"><img decoding=\"async\" src=\"https:\/\/placehold.co\/728x728\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/localhost:4034\/wp-content\/uploads\/2024\/01\/pexels-aleksey-sokolenko-10194701.jpg\"><img decoding=\"async\" src=\"https:\/\/placehold.co\/728x728\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/localhost:4034\/wp-content\/uploads\/2024\/01\/pexels-maria-victoria-fernandez-8383864.jpg\"><img decoding=\"async\" src=\"https:\/\/placehold.co\/480x375\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/localhost:4034\/wp-content\/uploads\/2024\/01\/pexels-kris-moklebust-10124639.jpg\"><img decoding=\"async\" src=\"https:\/\/placehold.co\/480x375\" alt=\"\"\/><\/a><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-narrow\">\n<blockquote class=\"wp-block-quote has-text-align-center is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">C\u2019est toujours un plaisir de collaborer avec l\u2019agence So Graphiste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 chaque projet, l\u2019\u00e9quipe d\u00e9montre son talent au travers de concepts r\u00e9fl\u00e9chis et en ad\u00e9quation avec le brief de d\u00e9part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En t\u00e9moigne cette collaboration entre Banque Raiffeisen et l\u2019agence, o\u00f9 l\u2019\u00e9quipe a su relever avec brio le d\u00e9fi de l\u2019utilisation de l\u2019IA au travers d\u2019une campagne pleine de sens.<\/p>\n<cite><mark style=\"background-image:linear-gradient(90deg, rgb(246,176,180) 0%, rgb(172,121,180) 100%)\" class=\"text-gradient\"><strong>Maxime Bompart<\/strong><\/mark><br>Account &amp; Digital Communication Manager<br>Banque Raiffeisen<\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/placehold.co\/1472x728\" alt=\"\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact is-pattern-project-related-items\">\n<h2 class=\"wp-block-heading\">Ces projets pourraient <mark style=\"background-image:linear-gradient(90deg, rgb(246,176,180) 0%, rgb(172,121,180) 100%)\" class=\"text-gradient\">\u00e9galement vous int\u00e9resser&#8230;<\/mark><\/h2>\n\n\n<div class=\"sographiste-project-grid wp-block-ttf-sographiste-content-query-grid\">\n<div class=\"wp-block-query sographiste-project is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-861 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-web-digital\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/parc_naturel_our_website\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_parcour_WD-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Parc naturel de l&#8217;Our\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_parcour_WD-1024x512.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_parcour_WD-300x150.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_parcour_WD-768x384.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_parcour_WD-1536x768.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_parcour_WD.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Parc naturel de l&#8217;Our<\/h2><\/div>\n\n<\/li><li class=\"wp-block-post post-1633 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-campagnes-publicitaires sographiste-project-category-video-motion-design sographiste-project-category-web-digital\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/recyclage-des-token-luxtrust\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/Image_avant_LT_recyclagetoken-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Recyclage du Token &#8211; LuxTrust\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/Image_avant_LT_recyclagetoken-1024x512.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/Image_avant_LT_recyclagetoken-300x150.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/Image_avant_LT_recyclagetoken-768x384.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/Image_avant_LT_recyclagetoken-1536x768.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/Image_avant_LT_recyclagetoken.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Recyclage du Token &#8211; LuxTrust<\/h2><\/div>\n\n<\/li><li class=\"wp-block-post post-875 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-web-digital\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/laidebeur-partners\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_laidebeur_WD-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Laidebeur &#038; Partners\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_laidebeur_WD-1024x512.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_laidebeur_WD-300x150.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_laidebeur_WD-768x384.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_laidebeur_WD-1536x768.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_laidebeur_WD.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Laidebeur &#038; Partners<\/h2><\/div>\n\n<\/li><\/ul><\/div>\n<div class=\"column-sizer\"><\/div><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-theme-before\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nos-projets\/\">Portfolio<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":2285,"template":"","sographiste-project-category":[13,14],"class_list":["post-2263","sographiste-project","type-sographiste-project","status-publish","has-post-thumbnail","hentry","sographiste-project-category-editorial","sographiste-project-category-web-digital"],"_links":{"self":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/projects\/2263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/types\/sographiste-project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/media\/2285"}],"wp:attachment":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/media?parent=2263"}],"wp:term":[{"taxonomy":"sographiste-project-category","embeddable":true,"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/sographiste-project-category?post=2263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}