{"id":820,"date":"2024-02-25T09:45:07","date_gmt":"2024-02-25T09:45:07","guid":{"rendered":"https:\/\/devh.so-graphiste.lu\/?post_type=sographiste-project&#038;p=820"},"modified":"2024-02-26T08:10:23","modified_gmt":"2024-02-26T08:10:23","slug":"autofestival-2024-raiffeisen","status":"publish","type":"sographiste-project","link":"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/autofestival-2024-raiffeisen\/","title":{"rendered":"Autofestival 2024 \u2013 Raiffeisen"},"content":{"rendered":"\n<div class=\"wp-block-ttf-sographiste-content-hero has-visual is-style-black\"><div class=\"ttf-sographiste-content-hero__content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 904 500\" preserveAspectRatio=\"none\" class=\"ttf-sographiste-content-hero__shape\"><defs><linearGradient id=\"a\" x2=\"1\" y1=\".5\" y2=\".5\" gradientUnits=\"objectBoundingBox\"><stop offset=\"0\" stop-color=\"#f6b0b4\"><\/stop><stop offset=\"1\" stop-color=\"#ac79b3\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#a)\" d=\"M-369 0s33 20 59 63 45 109 6 203c-29 67-54 114-68 150-25 63-26 84-26 84h-788V0h817\" transform=\"translate(1186)\"><\/path><\/svg><svg class=\"ttf-sographiste-content-hero__shape is-style-vertical\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 130\" preserveAspectRatio=\"none\"><defs><linearGradient id=\"lg\" gradientUnits=\"userSpaceOnUse\" x1=\"-8.43%\" y1=\"86.51%\" x2=\"108.43%\" y2=\"13.49%\"><stop stop-color=\"#f6b0b4\"><\/stop><stop offset=\"1\" stop-color=\"#ac79b4\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#lg)\" d=\"M0 0v122.4c1.97.79 4.06 1.59 6.37 2.38 14.48 4.98 37.33 7.34 69.28.9 8.71-1.73 17.46-2.81 24.35-4.3V0Z\"><\/path><\/svg><div class=\"ttf-sographiste-content-hero__body\">\n<div class=\"wp-block-buttons is-nowrap is-layout-flex wp-container-core-buttons-is-layout-8f761849 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-back\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nos-projets\/\">Retour<\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Choisir un v\u00e9hicule \u00e0 faibles \u00e9missions contribue \u00e0 un meilleur avenir pour ses enfants.<\/p>\n\n\n\n<p class=\"has-playfair-font-family wp-block-paragraph\"><mark style=\"background-image:linear-gradient(90deg, rgb(172,121,180) 0%, rgb(246,176,180) 100%)\" class=\"text-gradient\">Autofestival 2024<\/mark><\/p>\n<cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Campagne publicitaire<\/mark><\/cite><\/blockquote>\n<\/div><\/div><div class=\"ttf-sographiste-content-hero__media\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_autofestival_2024_CP-scaled.jpg\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_autofestival_2024_CP-150x150.jpg 150w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_autofestival_2024_CP-300x122.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_autofestival_2024_CP-350x100.jpg 350w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_autofestival_2024_CP-1024x418.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_autofestival_2024_CP-scaled.jpg 2560w\" sizes=\"100vw\" alt=\"\" style=\"object-fit:cover;object-position:50% 85%\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-project-meta is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-65472f6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-1\">Client <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Banque Raiffeisen<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-3\">Year <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">2024 <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-5\">Ce que nous avons fait <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Concept de campagne<br>Cr\u00e9ation graphique<br>D\u00e9clinaisons des supports print et digitaux<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-65472f6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Brief<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Concevoir deux visuels : un ax\u00e9 &#8220;famille&#8221; mettant en avant les v\u00e9hicules \u00e0 faibles \u00e9missions et l&#8217;autre pour les jeunes, mettant en avant l&#8217;achat de leur premier v\u00e9hicule.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On change de point de vue habituel des campagnes mettant en sc\u00e8ne des voitures en se projetant \u00e0 l&#8217;int\u00e9rieur du v\u00e9hicule avec la cible vis\u00e9e apparaissant dans le r\u00e9troviseur. Le porte-cl\u00e9 apr\u00e8s celui-ci renforce visuellement l&#8217;id\u00e9e principale du message de campagne. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact\"><div class=\"wp-block-ttf-sographiste-content-zoomable-gallery\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024_CP_1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" data-id=\"823\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024_CP_1.jpg\" alt=\"\" class=\"wp-image-823\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024_CP_1.jpg 728w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024_CP_1-300x300.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024_CP_1-150x150.jpg 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><figcaption class=\"wp-element-caption\">Visuelle &#8220;Famille&#8221;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024t_CP_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" data-id=\"825\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024t_CP_2.jpg\" alt=\"\" class=\"wp-image-825\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024t_CP_2.jpg 728w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024t_CP_2-300x300.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_autofestival_2024t_CP_2-150x150.jpg 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><figcaption class=\"wp-element-caption\">Visuel &#8220;Jeunes&#8221;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_autofestival_2024_CP.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"375\" data-id=\"827\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_autofestival_2024_CP.jpg\" alt=\"\" class=\"wp-image-827\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_autofestival_2024_CP.jpg 480w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_autofestival_2024_CP-300x234.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><figcaption class=\"wp-element-caption\">ATM<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Student_CP-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"375\" data-id=\"829\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Student_CP-2.jpg\" alt=\"\" class=\"wp-image-829\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Student_CP-2.jpg 480w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Student_CP-2-300x234.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><figcaption class=\"wp-element-caption\">Post Facebook<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space\"><\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space\">\n<p class=\"wp-block-paragraph\"> <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-narrow\"><\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><a href=\"https:\/\/youtu.be\/3A-U-ssF524\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_autofestival_2024_CP-1024x506.jpg\" alt=\"\" class=\"wp-image-831\" style=\"object-fit:cover;width:1304px;height:auto\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_autofestival_2024_CP-1024x506.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_autofestival_2024_CP-300x148.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_autofestival_2024_CP-768x380.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_autofestival_2024_CP.jpg 1472w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Ecran anim\u00e9<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact is-pattern-project-related-items\">\n<h2 class=\"wp-block-heading\">Ces projets pourraient <mark style=\"background-image:linear-gradient(90deg, rgb(246,176,180) 0%, rgb(172,121,180) 100%)\" class=\"text-gradient\">\u00e9galement vous int\u00e9resser&#8230;<\/mark><\/h2>\n\n\n<div class=\"sographiste-project-grid wp-block-ttf-sographiste-content-query-grid\">\n<div class=\"wp-block-query sographiste-project is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-748 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-campagnes-publicitaires\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/vos-creations-meritent-detre-protegees-ipil\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Vos cr\u00e9ations m\u00e9ritent d&#8217;\u00eatre prot\u00e9g\u00e9es \u2013 IPIL\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-1024x512.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-300x150.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-768x384.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-1536x768.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Vos cr\u00e9ations m\u00e9ritent d&#8217;\u00eatre prot\u00e9g\u00e9es \u2013 IPIL<\/h2><\/div>\n\n<\/li><li class=\"wp-block-post post-2325 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-campagnes-publicitaires sographiste-project-category-editorial\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/journee-internationale-des-personnes-agees-gero\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"725\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/GERO_image_en_avant_2000x1000-1024x725.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Journ\u00e9e internationale des personnes \u00e2g\u00e9es &#8211; Gero\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/GERO_image_en_avant_2000x1000-1024x725.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/GERO_image_en_avant_2000x1000-300x212.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/GERO_image_en_avant_2000x1000-768x544.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/GERO_image_en_avant_2000x1000-1536x1087.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2026\/01\/GERO_image_en_avant_2000x1000-2048x1449.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Journ\u00e9e internationale des personnes \u00e2g\u00e9es &#8211; Gero<\/h2><\/div>\n\n<\/li><li class=\"wp-block-post post-1589 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-campagnes-publicitaires sographiste-project-category-web-digital\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/1589\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"725\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-1024x725.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"&#8220;Les d\u00e9cisions qui comptent\u2026&#8221; \u2013 Swiss Life Global Solutions\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-1024x725.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-300x212.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-768x544.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-1536x1087.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2025\/11\/SLGS_campagne_image_en_avant_2000x1000-2048x1449.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">&#8220;Les d\u00e9cisions qui comptent\u2026&#8221; \u2013 Swiss Life Global Solutions<\/h2><\/div>\n\n<\/li><\/ul><\/div>\n<div class=\"column-sizer\"><\/div><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-theme-before\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nos-projets\/\">Portfolio<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":833,"template":"","sographiste-project-category":[15],"class_list":["post-820","sographiste-project","type-sographiste-project","status-publish","has-post-thumbnail","hentry","sographiste-project-category-campagnes-publicitaires"],"_links":{"self":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/projects\/820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/types\/sographiste-project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/media\/833"}],"wp:attachment":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/media?parent=820"}],"wp:term":[{"taxonomy":"sographiste-project-category","embeddable":true,"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/sographiste-project-category?post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}