{"id":836,"date":"2024-02-25T10:08:56","date_gmt":"2024-02-25T10:08:56","guid":{"rendered":"https:\/\/devh.so-graphiste.lu\/?post_type=sographiste-project&#038;p=836"},"modified":"2024-02-26T08:09:50","modified_gmt":"2024-02-26T08:09:50","slug":"visa-gold-raiffeisen","status":"publish","type":"sographiste-project","link":"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/visa-gold-raiffeisen\/","title":{"rendered":"Visa Gold \u2013 Raiffeisen"},"content":{"rendered":"\n<div class=\"wp-block-ttf-sographiste-content-hero has-visual is-style-black\"><div class=\"ttf-sographiste-content-hero__content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 904 500\" preserveAspectRatio=\"none\" class=\"ttf-sographiste-content-hero__shape\"><defs><linearGradient id=\"a\" x2=\"1\" y1=\".5\" y2=\".5\" gradientUnits=\"objectBoundingBox\"><stop offset=\"0\" stop-color=\"#f6b0b4\"><\/stop><stop offset=\"1\" stop-color=\"#ac79b3\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#a)\" d=\"M-369 0s33 20 59 63 45 109 6 203c-29 67-54 114-68 150-25 63-26 84-26 84h-788V0h817\" transform=\"translate(1186)\"><\/path><\/svg><svg class=\"ttf-sographiste-content-hero__shape is-style-vertical\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 130\" preserveAspectRatio=\"none\"><defs><linearGradient id=\"lg\" gradientUnits=\"userSpaceOnUse\" x1=\"-8.43%\" y1=\"86.51%\" x2=\"108.43%\" y2=\"13.49%\"><stop stop-color=\"#f6b0b4\"><\/stop><stop offset=\"1\" stop-color=\"#ac79b4\"><\/stop><\/linearGradient><\/defs><path fill=\"url(#lg)\" d=\"M0 0v122.4c1.97.79 4.06 1.59 6.37 2.38 14.48 4.98 37.33 7.34 69.28.9 8.71-1.73 17.46-2.81 24.35-4.3V0Z\"><\/path><\/svg><div class=\"ttf-sographiste-content-hero__body\">\n<div class=\"wp-block-buttons is-nowrap is-layout-flex wp-container-core-buttons-is-layout-8f761849 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-back\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nos-projets\/\">Retour<\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ceci n&#8217;est pas juste une carte de cr\u00e9dit.<\/p>\n\n\n\n<p class=\"has-playfair-font-family wp-block-paragraph\"><mark style=\"background-image:linear-gradient(90deg, rgb(172,121,180) 0%, rgb(246,176,180) 100%)\" class=\"text-gradient\">Visa Gold<\/mark><\/p>\n<cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Campagne publicitaire<\/mark><\/cite><\/blockquote>\n<\/div><\/div><div class=\"ttf-sographiste-content-hero__media\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_Visa_Gold_CP-scaled.jpg\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_Visa_Gold_CP-150x150.jpg 150w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_Visa_Gold_CP-300x122.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_Visa_Gold_CP-350x100.jpg 350w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_Visa_Gold_CP-1024x418.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/image_cover_RAIFF_Visa_Gold_CP-scaled.jpg 2560w\" sizes=\"100vw\" alt=\"\" style=\"object-fit:cover;object-position:50% 85%\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-project-meta is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-65472f6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-1\">Client <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Banque Raiffeisen<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-3\">Year <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">2024 <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-5\">Ce que nous avons fait <\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Concept de campagne<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ation graphique<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9clinaison des supports print et digitaux<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Animation<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-65472f6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Brief<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mettre en avant l&#8217;ensemble des assurances garanties par la carte Visa Gold en laissant la carte prendre la part-belle du visuel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-pattern-meta-definition is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Faire graviter l&#8217;ensemble des avantages tout autour de la carte Visa Gold avec des feuilles pour garder le lien avec l&#8217;aspect environnemental propre \u00e0 la banque et aussi \u00e0 l&#8217;utilisation de la carte. <br>La campagne se d\u00e9cline en un visuel g\u00e9n\u00e9rique qui regroupe l&#8217;ensemble des assurances, puis de 4 visuels sp\u00e9cifiques \u00e0 chacune des assurances uniquement pour diffusion sur les r\u00e9seaux sociaux. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact\"><div class=\"wp-block-ttf-sographiste-content-zoomable-gallery\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" data-id=\"841\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_1.jpg\" alt=\"\" class=\"wp-image-841\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_1.jpg 728w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_1-300x300.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_1-150x150.jpg 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" data-id=\"843\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_2.jpg\" alt=\"\" class=\"wp-image-843\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_2.jpg 728w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_2-300x300.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/728x728_RAIFF_Visa_Gold_CP_2-150x150.jpg 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><figcaption class=\"wp-element-caption\">Visuel sp\u00e9cifique &#8220;Voyages&#8221;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Visa_Gold_CP.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"375\" data-id=\"845\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Visa_Gold_CP.jpg\" alt=\"\" class=\"wp-image-845\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Visa_Gold_CP.jpg 480w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Visa_Gold_CP-300x234.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><figcaption class=\"wp-element-caption\">Visuel sp\u00e9cifique &#8220;Achats&#8221;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Visa_Gold_CP-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"375\" data-id=\"847\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Visa_Gold_CP-1.jpg\" alt=\"\" class=\"wp-image-847\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Visa_Gold_CP-1.jpg 480w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/480x375_RAIFF_Visa_Gold_CP-1-300x234.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><figcaption class=\"wp-element-caption\">Visuel sp\u00e9cifique &#8220;Accident&#8221;<\/figcaption><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-narrow\"><\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><a href=\"https:\/\/youtu.be\/vwYJsCohTcQ\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_Visa_Gold_2024_CP-1024x506.jpg\" alt=\"\" class=\"wp-image-849\" style=\"object-fit:cover;width:1304px;height:auto\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_Visa_Gold_2024_CP-1024x506.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_Visa_Gold_2024_CP-300x148.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_Visa_Gold_2024_CP-768x380.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/1472x728_RAIFF_Visa_Gold_2024_CP.jpg 1472w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Visuel &#8220;\u00c9v\u00e9nements&#8221;<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-ttf-sographiste-content-negative-space is-style-compact is-pattern-project-related-items\">\n<h2 class=\"wp-block-heading\">Ces projets pourraient <mark style=\"background-image:linear-gradient(90deg, rgb(246,176,180) 0%, rgb(172,121,180) 100%)\" class=\"text-gradient\">\u00e9galement vous int\u00e9resser&#8230;<\/mark><\/h2>\n\n\n<div class=\"sographiste-project-grid wp-block-ttf-sographiste-content-query-grid\">\n<div class=\"wp-block-query sographiste-project is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-805 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-campagnes-publicitaires\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/imagine-devenir-le-heros-de-ta-propre-vie-raiffeisen\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_RAIFF_Student_CP-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\/imagine\u2026 devenir le h\u00e9ros de ta propre vie ! \u2013 Raiffeisen\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_RAIFF_Student_CP-1024x512.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_RAIFF_Student_CP-300x150.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_RAIFF_Student_CP-768x384.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_RAIFF_Student_CP-1536x768.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_RAIFF_Student_CP.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">\/imagine\u2026 devenir le h\u00e9ros de ta propre vie ! \u2013 Raiffeisen<\/h2><\/div>\n\n<\/li><li class=\"wp-block-post post-771 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-campagnes-publicitaires\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/laventure-entrepreneuriale-chambre-de-commerce-luxembourg\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_primocretaion_CC-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"L&#8217;aventure entrepreneuriale \u2013 Chambre de Commerce Luxembourg\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_primocretaion_CC-1024x512.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_primocretaion_CC-300x150.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_primocretaion_CC-768x384.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_primocretaion_CC-1536x768.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_primocretaion_CC.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">L&#8217;aventure entrepreneuriale \u2013 Chambre de Commerce Luxembourg<\/h2><\/div>\n\n<\/li><li class=\"wp-block-post post-748 sographiste-project type-sographiste-project status-publish has-post-thumbnail hentry sographiste-project-category-campagnes-publicitaires\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.so-graphistefreelance.lu\/en\/projects\/vos-creations-meritent-detre-protegees-ipil\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Vos cr\u00e9ations m\u00e9ritent d&#8217;\u00eatre prot\u00e9g\u00e9es \u2013 IPIL\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-1024x512.jpg 1024w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-300x150.jpg 300w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-768x384.jpg 768w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP-1536x768.jpg 1536w, https:\/\/www.so-graphistefreelance.lu\/wp-content\/uploads\/2024\/02\/IA_IPIL_CP.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Vos cr\u00e9ations m\u00e9ritent d&#8217;\u00eatre prot\u00e9g\u00e9es \u2013 IPIL<\/h2><\/div>\n\n<\/li><\/ul><\/div>\n<div class=\"column-sizer\"><\/div><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-theme-before\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/nos-projets\/\">Portfolio<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":839,"template":"","sographiste-project-category":[15],"class_list":["post-836","sographiste-project","type-sographiste-project","status-publish","has-post-thumbnail","hentry","sographiste-project-category-campagnes-publicitaires"],"_links":{"self":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/projects\/836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/types\/sographiste-project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/media?parent=836"}],"wp:term":[{"taxonomy":"sographiste-project-category","embeddable":true,"href":"https:\/\/www.so-graphistefreelance.lu\/en\/wp-json\/wp\/v2\/sographiste-project-category?post=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}